Welcome to Makers Of Melbourne – the ‘go to’ guide for our technically integrated age.
Makers Of Melbourne has been created to consume and assimilate Melbourne culture. We're male focussed, but not male specific, sorting through the dross to weed out the creative stars, standout events and stylish folk that make this city unique.
MOM aims to embrace all facets of what makes this city a creative hub. Our aim is to inform without condescending – to keep you abreast of what’s going on without regurgitating Press Releases & to seek out this city’s sub cultures to give our readers the inside scoop on what’s REALLY happening with the people who make Melbourne Melbourne.
We're not sure how we feel about the arrival in Melbourne of retail behemoths Zara, TopShop and soon H&M. On the one hand they feed a flawed retail model of landlords incentivising major clients to drive property values up, which works against our vibrant independant fashion community. On the other hand, they make fashion fast, fun and digestible to even the most conservative palate. It gives us no excuse not to step out looking like we've made and effort. Hopefully today's Zara customer is down at P.Johnson next year ordering his custom blazer because he understands how well great pieces work. Dean's jacket is actually what caught our eye on this sunny Melbourne afternoon, but he's made his funky little Zara patent oxford work pretty well too.
Courtney was photographed outside the L'Oreal Melbourne Fashion Festival parades at the Docklands this week in Kenyan handmade shoes by Safari. This brand may ultimately come under the umbrella of one of the world's largest international footwear manufacturers, but Safari's cowhide boots are still hand-stitched at the Bata factory in Limuru, central Kenya. After over 50 years in production, the Safari boot has become a revered icon in Kenya for decades.
L'Oreal Melbourne Fashion Festival has this year chosen five influential fashion and lifestyle figures to be their official "Style Devotees". Coming from a wide range of backgrounds, the Devotees have all successfully established themselves and their business utilising social media to share their lifestyle pursuits. We photographed restauranteur Davis Yu at the LMFF welcome reception at Government House wearing a pair of Christian Louboutin 'Rollerboy Spike' loafers. You can follow Davis for a boy's perspective throughout the fashion festival at http://davisdiary.com
The shoemakersofmelbourne.com street style blog has been accepted into the cultural program for this year's L'Oreal Melbourne Fashion Festival, so come down & have a beer on us at St Ali cafe this coming Friday evening, the 8th March 2013 (6-9pm) to launch our photographic exhibition, especially if you're one of the guys we've chased down on the street this year for a photo.
It's not every day you see a guy running his smoking slippers around town.. Melbourne Fashion Festival brought out some serious footwear connoisseurs, and none more so than Jesse in his tartan specials by Edward Green for Ralph Lauren.
