The classically trained Mason opened his new barbershop Morris Motley, within a modern warehouse in Cremorne earlier this year. Having his own space has given Rob a newfound sense of freedom and the end result is a relaxed masculine environment.
Rob: “We’ve been open around two months, and it took about six months to put together. I used to manage a salon so I already had a clientele. It happened quite instantly when we did kick off. The business looks like a start-up but because I had that clientele and I’d been working with these products for so long it all came together really quickly.”
The Nik Bouras designed space is slick with a classic twist.
Rob: “I said, please make it look like New York.”
Clients can relax in deep leather armchairs whilst they wait for Rob to work his magic. There’s also an open lab space, where the enthusiastic hairdresser has been working on his own range of grooming products, which are due for release before the end of 2014. What originally started out as a hobby for Rob has turned into a full-blown obsession and the chance to create a legacy, doing something he loves and filling what he sees as a substantial gap in the men’s grooming market.
Rob: “I knew that I could make a difference. Guy’s products are so primitive compared to women’s. I started getting focused on the chemistry and dermatology around two and a half years ago. I started by taking a graph of all my clientele that seemed to have dermatitis or little red marks on the skin and it was around 70%. I started studying and I realised that the ingredients in men’s products that are so bad and so cheap that they just make it worse. It seemed like a problem that was so easily fixed. When I’m not cutting hair I’m in the lab tinkering about.”