The Event: Coach Launch
If this week has been a local fashionsta’s dream, culminating in Thursday’s launch of the NGV’s Jean Paul Gaultier exhibition, then Wednesday night offered a taster of international fashion, whetting our appetites with the launch of creative director Stuart Vevers’ debut collection for Coach.
Coach, the leading New York design house for luxury accessories, hosted the launch of their ‘Fall 2014’ collection in their new flagship store, housed inside Melbourne’s Emporium. Inspired by “a girl on a journey that starts and finishes in New York City”, this new range is a playful mix of utility and luxury, resulting in a range that feels both authentic and modern.
Co-hosted by one of Australia's leading stylists, Romy Frydman of StyleMeRomy.com, Makers of Melbourne joined a glamorous selection of guests from the fashion, music, art and design industries at the Emporium store, indulging in Patrón tequila cocktails while getting an exclusive peek at the new Coach range.
Throughout the evening invitees were given the opportunity to explore the new Emporium flagship boutique, while enjoying a bespoke soundtrack created by Melbourne based DJ Dena Kaplan, while throughout the evening, Polaroid offered guests the opportunity to print & preserve their Instagram memories as a souvenir to take home from a fantastic party.