The Event: The Eternal Headonist Launch Party

Last Tuesday night Makers of Melbourne were invited along to the launch party for The Eternal Headonist at The Anna Pappas Gallery in Prahran.

When British born, Melbourne-based Annabel Allen, herself a trained milliner, noted the interest in specialist headwear on the internet, she decided to launch her own online millinery store, The Eternal Headonist.

Custom parfaits created by Helados Jauja Argentinian ice-cream in Carlton

The online store stocks a slew of handpicked milliners whose use of materials and technique are helping to bring a new perspective to the industry.  On display at the launch were pieces by Natalie Bikicki, whose progressive work with leather and PVC has placed her on the ‘ones to watch’ list, through to more established milliners including Melbourne’s own Richard Nylon and  a range of vintage items from esteemed designers and milliners such as Philip Treacy, Stephen Jones and Yves Saint Laurent.

Annabel: “We can shop a well curated selection of fashion, lingerie, footwear and cosmetics online, but curated ranges of quality and fashion-forward millinery are not at all represented in this space, so we wanted to change that.”

Milliner Richard Nylon launches The Eternal Headonist at The Anna Pappas Gallery in Prahran

Whilst at this stage only an online destination, The Headonist can’t resist an excuse to hold a party and pop-up events leading into the Spring Racing Carnival are imminent.

The first pop-up location is: 37/220 Commercial Rd, Prahran. Opening next Saturday 27th Sept - Fri 7th Nov.

The Event: Limedrop Store Launch

Limedrop's Clea Garrick

There’s been a lot of movement in Melbourne’s fashion and retail scene of late, much of it controversial: H&M’s big move in to the GPO that saw displacement of a host of independent retail brands, not to mention this week’s headlines focussed on fashion labour laws and wage debates.

But shifting landscapes also allow for new growth, and the opening of designer Clea Garrick’s first permanent retail space for her much-loved local label, Limedrop, at the base of the Nicholas Building certainly signifies the unfurling of a new frond.

Clea: “This is such an iconic Melbourne creative space because of its continuing history housing artists in its studios upstairs, and we really want to be part of that. It’s our flagship store and, with the big retailers moving in to the Melbourne market, you get this same-same of interiors that – while gorgeous and on trend – sometimes feel that they don’t contain the brand essence.  For us, it was important that the space could be a blank canvas for our collections while maintaining an openness to fun and colour and the idea that anything is possible: we wanted to make that the signature handwriting of Limedrop.”

The expression of Clea’s brand and retail philosophy has resulted in a design utilising the best of the building’s bones – the Art Deco balustrade, curved concrete walls and brass door hinges – while keeping the rest somewhat stripped back. Character is there, of course, in a softening vertical garden and the geometric shapes contained within racks that reach to the ceiling, drawing the eye up to lighten and expand the space.

It is indeed a backdrop well suited to showcase the designs characterised by Clea’s use of electric digital prints and silhouettes that communicate both Limedrop’s contemporary styling and strong sense of playful irreverence.

Clea: “The nice thing about having a retail store is having a sense of permanency. It’s taken a lot of thought, but the result has been well worth it.”