Oscar: “I felt like the move to made-to-measure would be a smart one as the bespoke community here in Australia is decreasing in size. [Mine] was a decision to try and work with a business that is at the head of the new frontier of suiting, where service is still the most important aspect. We can produce something that is as close to bespoke and handmade but with less cost and more efficiency, but retaining the same amount of style and quality.”
It’s an important distinction to make. Few and far between are men with the money – or even the desire – to opt for truly bespoke suiting. As American author, Meg Lukens-Noonan came to explore in her awarded book, The Coat Route, this most traditional of all tailoring styles is a dying art.
Made-to-measure offers the next best thing. While bespoke involves hand making a pattern for each individual, made-to-measure finds its niche in creating individualised alterations from a pre-made pattern. It takes a keen eye to distinguish between the two.
Tailors like Oscar, while not preserving the skill of bespoke, are at least helping to keep the dream alive. By drawing new clientele into the realm of tailoring with an option that finds itself occupying the high ground somewhere between off-the-rack and a true bespoke service.